While I was reading the Forbes Top 10 Richest people on Earth, the founder of Ikea, Ingvar Kamprad caught my attention. I like the concept of the Idea furniture store. In my country, they are not the cheapest furniture around. Quality wise, some furniture here also beat them hands down in terms of durability. Here we have marble top dining tables, teak wook furniture (although different price range), rubber wood furniture that would outlast compressed fibre anytime.
Here in KL, we have many furniture mart, but none as big or have as many choices as Ikea does. Although there are some smart entrepreneurs have built several huge furniture warehouses where smaller furniture business group together, they do not have as a wide choice as Ikea. I mean, where can you get candles and light bulbs, or light holders, carpets big and small and all that kind of stuff anywhere else. It’s impossible, and here lies the strength of Ikea. They have something for everyone. You can shop and most likely get something that suits your style without going elsewhere. Because other furniture stores are small by comparison, you will find yourself driving everywhere and still might not get what you want.
Besides the convenience, Ikea knows that anyone that steps into their store will buy something, period. If it is not furniture or home related items, you’d probably eat the food there. Parents have taken advantage of the children play area for free baby sitting for a couple of hours. And I also know my brother’s kids loves Ikea! They make shopping there any experience.
Do you have the same kind of advantage Ikea has for your business? If you have, just the sheer size will make you a tough act to follow.
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