Some time last year, I came across this piece of information from clickz, that the fastest growing segment online are those who are retired! I can’t remember exactly what age group, but I think it is those 60 and above. Clickz compiles stats for demographics, online activity and many other interesting data to help marketers.
I found this information interesting because, if you have a business that targets this age group, then you might consider having an online presence as well. Leave this out, and you could be missing out a huge slice of the market. I think many people in the past, dismissed the older generation from making significant online purchases or even doing product research on the internet. The data shows this is changing. An example of the study you can find is here.
There are many other useful data you can gather there.
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