Drawing Parallel Lessons
As a diversion from my normal post on personal money related posts, I came across this site which is in someway related to money. On the other hand, almost everything is related to money. Sad but true.
Jeremy at jeremiahthewebprophet.blogspot.com writes about using web tools to reach and delight customers. He speaks of using technology to build relations and even calls himself a blog evangelist. A borrowed term but nowadays, every body is calling themselves some type of evangelist.
Jeremy’s blog. I thinks Jeremy gives good info about corporations thinking of using the web to create awareness, the effectiveness of it and other factors to consider. In one of his recent post, he mention to be careful not to fall into suggestions by Public Relations company to start a blog as a strategy but just because everybody is doing that. Starting a blog or a website requires big investment in time, energy and money. Just because it is cheap to start one, it doesn’t mean it is cheap to maintain one.
Therefore do consider your overall strategy. We can draw parallel in business to personal investments as well. A person with 1 million assets can easily invest 50,000 without much hesitation compared to a person with net asset of 200,000. I call it the ‘If my competitor has it, I want it too” syndrom. Get the picture?
1 comment
Your statement “Starting a blog or a website requires big investment in time, energy and money. Just because it is cheap to start one, it doesn’t mean it is cheap to maintain one” is so true. I wonder how many companies that do blogs really understand the total costs of time and infrastructure? I’m not beng negative, I’m just saying people need to understand how much it costs to communicate. Here’s a relevant link:
http://podcastroundtable.com/?p=80
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