Case In Point

I wrote in my previous post why it does not pay to be a generalist. Here is another story to prove my point. Most of you would know that cars generally depreciate, right? That’s why my own opinions and other financial site and blog’s general opinion to not to waste any hard earned cash on cars.

Well I reckon most of us can’t afford super cars. If you can, very likely you won’t be reading this site. But Ferrari knows how to be a specialist. They target a very specific niche. People with deep deep pockets. When they launched the F430 in 2002, a basic model cost around $185,000. If you look around eBay today, they go for $300,000. That is a premium of over 60%. Not bad for owning a toy that appreciates.

That hasn’t always been the case. Back in the 80s and early, when Ferrari launched the unloved 348, today it has depreciated enough that if you are an impulsive family man, facing a mid life crisis and want something to shore up your ego, you could ask yourself, “Do I buy the loaded Honda Odyssey or the used Ferrari?”

In 2002, when the Ferrari Enzo was unveiled, Ferrari had 1,000 orders for the $650,000 Enzo. They stuck to its decision to build only 400 cars. This means that they left $390,000,000 on the table in the name of exclusivity and almighty demand.

Forget being a generalist, think specialist.

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Creating An Online Asset Part 2

Last month, I wrote about how Casey made the best of his troubles to create an online asset i.e. blog that sorts of documents the mountain of debt he got into when he over invested. Around the same time, I mentioned that I joined a blog mentoring program to help me create a better blog. That was just over a month, and I’m happy to note that I’ve leant quite a few things. For example, the need to connect and market this blog. Something which I was not doing.

Now, the blogmastermind program is not cheap. So if you would like to join another program that teaches you how to create asset, you can consider the thirty day challenge. Here Ed Dale and gang will teach you, step by step what you need to do to create an online asset. I don’t know what exactly it is this year, but Ed is a pro when it comes to internet business.

The program is free! Yep, that’s right. He has done 30 days program every year, and the goal is to earn $10 within 30 days without spending a single dollar. If you are interested, go sign up here. All the best to creating an asset.

PS be prepared to do some real work here.

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To Earn More Money, Don’t Be A Generalist

If you were me, I’m pretty sure you would have read Robert Kiyosaki’s books. Some love the man, others hated him. If you read his occasional articles on Yahoo Finance, check out the comments section and you’ll know what I mean. Although there are some thought provoking ideas in his book and articles, on many occasions he slams certain investments like mutual funds but doesn’t offer an viable alternative. On one audio tape I listened to, he advises the listening public to “be a generalist, don’t be a specialist”. This goes against the grain of what the job market wants. The rational against being a specialist is, in times of down turns or changes in any industry, a specialist will find himself or herself so highly specialized that they could not get an equivalent paying job else where. To justify his advice, Kiyosaki used the example where a buddy of his, a qualified pilot, finds himself flying cargo when airlines are over staffed. This means less pay, and poor Joe can’t find alternative work since he specialized as a pilot. Like I said, Kiyosaki is good at getting attention by going against common thinking. I don’t have a bone to pick with him, but logically you and I know, a specialist doctor will earn more money than a GP doctor, professional top level sportsmen will earn more than just a average sportsmen. And off course, a CEO earn more than the average manager, although work wise, it is still management work. If don’t agree, then think about people like Tiger Woods, Michael Schumacher, Jack Welsh. Common sense will tell you that if you are a top level engineer, accountant, musician or even a mechanic, that if you are really good at that one thing, there will be a lot more opportunities than if you were just average at everything.

If you still think Kiyosaki is right, then consider this. Ezra Zuckerman, a professor at MIT’s Sloan School of Management, has the research to prove it! In his study of typecasting in Hollywood entitled “Robust Identities or Nonentities ,” Zuckerman found that specialization leads to longer, more productive careers. Let’s face it. Generalist is the label for a career that will die.

In my earlier article about personality types, you’ll notice that some people are just not suited to a particular type of work. If that’s true, then how can you be good a so many things at the same time. You just don’t have the focus to be top level at every area. The Pentathlon, where an athelete has to be good if five sporting events is a good example. He has to be good at all five disciplines, but a specialist sportsmen who concentrate on just one sport will beat the pentathlete at that one particular sport.

So common sense will tell you if you want to earn more money, then specialize and take Kiyosaki’s advice with a tinge of salt.

jack welch

Jack’s Welch book on Winning

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