Joint Ventures and Networking August 19
From my last article on joint ventures with your competitors or
potential competitors, I would like to take the idea a bit further. Do you know that professionals like doctors, lawyers, accountants etc also have joint ventures. They might not called them joint ventures and in certain cases, it’s more like networking.
Some times, rather than letting them potential customers go just like that, they refer them to other doctors, lawyers, accountants etc. Now would they do it? Well it might be due to work load, or the client does not fit the profile or they just don’t do the type of work. If you really think about it, having some kind of JV or networking can work out both ways. You see, to most people, a lawyer is lawyer. If they need one, most will look for the nearest, most convenient one. Off course, after they sit down and discuss further, the fees might be too high, or the lawyer do not want to take up the case, whatever the reason, by refering the client to someone else, it makes for a win-win-win for all parties involved. For the 2 lawyers, by reciprocating business both ways, essentially, they are extending the marketing efforts. Off course is doesn’t always work out. Some times, the lawyers could be competing for the same clients.
These JV and networking can benefit you in many ways, and nowadays comes in all forms and methods. For instance, some where along the line, when I started blogging, I joined in to Linkedin bloggers (LinkedinBloggers@yahoogroups.com). From this group alone, I got many tips about what’s happening online. I also got into a free coaching session about generating money from the net. How about that for networking and JV?
But as in all things, many people today are very cautious. People tend to hold things closely to their heart and are not willing to share. So, I encourage people to start small first. Start by just refering one small client to someone else. Test it out first. If it works, the build on the relationship until you are comfortable to do a joint venture deal. And if it doesn’t work out, try someone else. Who know where that might lead you to?
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